Retailer Assignment Example | Topics and Well Written Essays - 500 words

Retailer - Assignment Example In this case, shelf displays remain an important resource especially in the retail environment. Products in the supermarket were assorted depending on the order of the purchasing patterns (Krull, Kathleen & Greenberg 58). In simple terms, the consumer behavior determines the product assortment in the supermarket. On the other hand, departmental stores focused on specific products. Product assortment in the departmental stores simultaneously required large spaces to accommodate most products. During my visit, each departmental store specialized in certain product types whereas the products were assorted depending on their prices and quality. While the supermarket preferred the self-service aspect, departmental stores used the assorted service model. In the supermarket, the customers perform nearly all of the services especially with retail purchasing (Krull, Kathleen & Greenberg 76). This involves self-selection and self-checkouts. On the other hand, the assorted service offered by the department store meant that the retailer offers some service level to the customers (Belisle 35). In this case, the service includes product selection assistance, handling the point-of-purchase transaction and offering delivery. Responses to sales personnel in both stores were quite different. While sales personnel in supermarkets do not easily engage the customers, sales staffs in department stores offer some service level to the customers. In fact, they engage with customers by assisting them in production selection, offering delivery and handling the point-of-purchase transaction(Belisle 35). Their responses to customers are always positive as compared to sales personnel in supermarkets. From the experience, it was evident that department stores were much bigger than the supermarkets. Additionally, the store atmospherics was more sophisticated, unlike the supermarkets. In this case, there was the difference in terms of